PRESS KIT

TheCheekyClean is the educational platform focused on ingredient translation and consumer empowerment. Conscious Cart is the curated marketplace where products meeting chemical industry standards are available for purchase. Same mission, separate functions—education without sales pressure, shopping with complete transparency.

TheCheekyClean was founded in 2024 as an educational platform. Conscious Cart launched November 30, 2025 (Small Business Saturday) as the shopping marketplace.

Products must meet our four-pillar methodology: Research (evidence-based ingredient selection), Approve (third-party testing and certifications), Educate (complete transparency about sourcing and manufacturing), and Empower (helping consumers understand why each ingredient matters). This includes certifications, verified sourcing claims, lab testing, and complete ingredient transparency.

After building TheCheekyClean's community, a clear pattern emerged: educated consumers wanted products that actually met the standards being taught. They repeatedly asked, "Ali, what products do YOU use?" Conscious Cart answers that question while keeping education separate from sales.

Alison Thacker is the founder of TheCheekyClean and Conscious Cart. With over 14 years in the chemical industry, she serves as an "ingredient translator," helping consumers understand complex product labels. Following the loss of both parents to cancer, she founded TheCheekyClean in 2024 to bridge the gap between chemical industry knowledge and consumer understanding. Based in Cleveland, Ohio.

Alison spent over 14 years in the chemical industry, gaining expertise in pharmaceutical manufacturing standards, quality protocols (including NSF GMP), ingredient science, and supply chain verification. This background allows her to evaluate products using pharmaceutical-grade standards rarely seen in the wellness industry.

After losing both parents to cancer, Alison became focused on understanding connections between everyday products and health impacts. Her chemical industry background showed her the massive gap between pharmaceutical standards and wellness products. She created TheCheekyClean to translate what the industry obscures, and Conscious Cart to provide products meeting the standards consumers deserve.

Yes. News 5 Cleveland (WEWS) featured Alison in their story "Cleveland woman combats toxin exposure with innovative health drink," highlighting her work promoting cleaner living and ingredient transparency in the Cleveland community.

Yes. Alison is available for podcast interviews, written features, expert commentary, and speaking engagements. Please contact us with your request, preferred timeline, and topic focus.

Our multi-source formula includes 5 collagen types (I, II, III, V, X) from 4 premium sources: grass-fed bovine, wild-caught marine, pasture-raised chicken, and eggshell membrane. It's manufactured in an NSF GMP certified facility and completely unflavored with zero artificial ingredients. Most brands offer only 1-2 collagen types from a single source.

NSF GMP (Good Manufacturing Practices) certification is the gold standard for dietary supplements, requiring pharmaceutical-grade manufacturing protocols. This includes regular facility inspections, ingredient verification, contamination prevention systems, batch testing, and complete documentation. Most supplement brands don't meet these standards. Collagen by TheCheekyClean does.

 "I know what goes into 'natural flavors,'" says Alison.

"As someone who spent years in chemical manufacturing, I won't add ingredients I wouldn't fully disclose."

The unflavored formula mixes invisibly into any beverage (coffee, smoothies, water, oatmeal) without taste interference and contains zero hidden ingredients.

$39.99 per pouch (45 servings), which equals less than $1 per serving.

Online at consciouscart.com.

In store at Mustard Seed Market & Café.

If there is a retailer that you’d love to see carry our product, please let us know!

Yes. Future plans include additional supplements (creatine, protein powder, vitamins), clean beauty products, and household essentials—all meeting the same "Cheeky Approved" standards. The platform will also feature carefully vetted third-party brands that pass the approval process.

Yes. While launching with Collagen by TheCheekyClean, Conscious Cart will expand to include carefully curated third-party products that meet our standards. Every product must pass our four-pillar approval process.

Cleveland, Ohio. Both TheCheekyClean and Conscious Cart are founded and operated by Cleveland-based entrepreneur Alison Thacker.

No. While based in Cleveland, both TheCheekyClean's educational content and Conscious Cart's products are available nationwide. The platforms serve conscious consumers across the United States, with customers from multiple states.

Yes. Alison is available for podcast interviews, written features, expert commentary, and speaking engagements. Please contact us with your request, preferred timeline, and topic focus.

Yes. Product samples are available for qualified media and content creators. Contact hello@thecheekyclean.com with:

• Publication/platform name

• Audience demographics

• Expected coverage date and format

• Mailing address

Yes. Complete press kit available at thecheekyclean.com/press including:

• Logos and brand guidelines

• Product photography

• Founder photos

• Press releases and fact sheets

• Social media graphics

• All assets organized for easy download

High-resolution product photography, founder photos, and brand logos are available in the press kit.

Please credit photos as "Photo courtesy of TheCheekyClean" or "Photo courtesy of Conscious Cart." Do not alter product images or logos. Full usage guidelines in press kit.

Science-backed, not fear-based. Transparent, not preachy. Empowering, not prescriptive. We translate complex ingredient science into accessible information and provide products meeting pharmaceutical-grade standards. Our goal is consumer empowerment through education and quality options—not selling more products.

We avoid undefined buzzwords like "clean" and "natural" without specifics. Instead, we focus on provable standards: NSF GMP certification, third-party testing, verified sourcing, complete transparency. We can prove our quality claims through documentation and testing—not marketing language.

Conscious consumers who value transparency, quality, and informed choices. People who are tired of marketing claims and want products they can trust. Anyone seeking pharmaceutical-grade standards in everyday products. We serve health-conscious individuals, athletes, wellness enthusiasts, and anyone concerned about ingredient quality.

 Three main problems:

1. LACK OF TRANSPARENCY: Most brands hide behind vague marketing language. We provide complete disclosure.

2. LOW STANDARDS: Wellness products rarely meet pharmaceutical-grade standards.

3. EDUCATION GAP: Consumers can't decode ingredient labels. We translate complex chemistry into understandable information.

Small Business Saturday (November 30, 2025) represents our values: supporting conscious choices over mass consumption. It's about buying better, not buying more. The date aligns with our mission of quality over quantity and conscious consumption.

TheCheekyClean will continue providing ingredient education with enhanced features and content. Conscious Cart will expand product offerings (additional supplements, clean beauty, household items) and begin featuring vetted third-party brands. All future products must meet the same rigorous "Cheeky Approved" standards.